When fractional support makes sense
Fractional advisory can help when the need for senior communications expertise is immediate, important or time-bound.
You need expertise now
A departure, leave or vacancy has created an immediate leadership gap.
Fractional support can provide continuity and senior counsel while recruitment or succession plans move forward.
Your executive team needs senior counsel
Senior communications expertise is needed for a defined period, but there is no senior communications leader in place internally.
NNALI can provide strategic counsel to senior leadership while supporting the existing communications team.
Transformation needs dedicated expertise
A high-stakes initiative requires focused Change Communications leadership beyond the capacity or specialization available internally.
Fractional support creates dedicated senior attention around the transformation without losing sight of the broader communications environment.
Why go fractional?
Speed to impact
Senior support, fast.
Access experienced communications leadership when the need cannot wait.
Scalable
Capacity as needs evolve.
The engagement can adjust as the mandate, workload or organizational need changes.
Agile
Adapts as priorities shift.
Fractional support is designed around the work that matters most during the engagement.
Right-sized
Right-sized investment.
Access senior expertise at a level aligned to the mandate rather than over- or under-resourcing the need.
What fractional advisory can include
The mandate is tailored to the organization. Depending on the need, fractional support may include:
Strategy
Senior counsel on communications direction, priorities, risks, stakeholder alignment, leadership communications and decision-making.
Internal Communications
Strategic oversight of the Internal Communications mandate, including priorities, governance, team effectiveness, channels, measurement and leadership alignment.
Change Communications
Senior Strategic Change Communications counsel for complex or high-stakes transformation, including communications strategy, leadership alignment, stakeholder engagement, communications risk mitigation and governance.
Function and operating model
Senior direction on how the communications function should be structured and operate across mandate, people, process, governance, technology and measurement.
Modernization
Identification and advancement of opportunities to strengthen communications capabilities, workflows, tools, governance and measurement.
Two ways organizations may use the model
Bridge the leadership gap
- The situation
- A senior communications leader departs mid-transformation, leaving a leadership gap.
- The approach
- A defined-term fractional engagement provides strategic counsel on priorities, risks and communications while leadership recruitment is underway.
- The outcome
- Continuity through the transition without adding to the existing team’s workload.
Build the function while recruitment continues
- The situation
- The organization is recruiting a senior leader to build and run Internal Communications — a process that takes time.
- The approach
- Fractional leadership provides senior direction while NNALI advances the diagnostic and foundation-building work required to prepare the function.
- The outcome
- Insights and a roadmap ready to hand over so the new leader can begin with greater clarity from day one.
Fractional advisory and consulting engagements can work together
Fractional advisory is one way to engage NNALI. Organizations may also engage NNALI separately for a diagnostic, a build engagement, or a modernization engagement. These can stand alone or be combined with fractional leadership where ongoing senior counsel and continuity are also needed.
This distinction is important: fractional describes the leadership model; Diagnostic, Build and Modernize describe the work.
How it works
Discovery call
We clarify the need, context and desired outcome.
Scoped mandate
We define the priorities, cadence, duration and expected outcomes.
Initial engagement
A typical fractional mandate may begin with a defined engagement period, such as 90 days, followed by a review to extend, evolve or conclude the support.
Senior expertise, diagnostic-first
NNALI brings 20+ years of communications expertise advising senior leadership, including experience across Internal Communications, Change Communications, organizational transformation and communications function development.
Our approach is diagnostic-first and grounded in the realities of how communications operates across people, process and technology.
Architecting future-ready communications solutions to build trust, drive change adoption and elevate leadership alignment, powered by HI + AI.